Wellness
Wellness brand positioning and social growth strategy.
Walk into Beau Monde and it reads immediately — moody, a little glamorous, unmistakably Miami. The feed didn't. The studio had the atmosphere; what it lacked was content that carried that same weight, and a voice that could turn a class booking into a membership.
We took the account end to end — content, community, and the moments that turn members into believers.
Monthly shoot days across instructors and studio moments built a library deep enough to carry four posts a week without ever reaching for filler.
Comments and DMs handled every day, not batched. In wellness, response time is part of the brand.
Rather than one-off gifting, we built toward a single anchor activation: Beau Monde x Stakt at the Fontainebleau.
Sexy, intentional, luxurious — never overly trendy. The line we kept coming back to when a caption started drifting.
The Scope
Beau Monde wanted their content to feel like the studio: moody, a little glamorous, unmistakably Miami. OMS ran their social presence end to end — content, community, and the influencer moments that turned members into believers.
Monthly shoot days built a content bank that carried four posts a week, and our influencer program culminated in a Beau Monde x Stakt activation at the Fontainebleau that reached over 830K combined followers through 22 creators in a single afternoon.
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