Dessert Retail · Content Production
Content production connecting a Madrid-born frozen yogurt brand to the Miami market.
MYKA arrived in Miami as a Madrid brand — Mediterranean, pistachio-forward, built for a European palate. What it didn't have was imagery that placed it here. Product shots alone wouldn't do it: the brand needed visuals that read Madrid and Miami at once, and that could carry across social, in-store and every marketing surface after.
We produced the content shoot that gave MYKA its Miami identity.
Art direction that held the brand's Mediterranean palette and European sensibility, then placed it in a Miami context — the palms, the light, the way the city actually reads on camera.
Close, deliberate product photography — the pistachio pour, the toppings bar, the branded cup — shot so the thing being sold is unmistakable.
Every frame directed as a branded asset rather than a one-off post, so social, paid, in-store, print and partner materials all pull from the same shoot.
The Scope
MYKA is a Madrid-born frozen yogurt brand opening in the U.S. OMS produced the content shoot that connected it to the Miami market.
We directed and shot a full library of branded product and lifestyle visuals — built so the brand could use them across social, paid, in-store and every other marketing surface, rather than commissioning a new shoot for each one.
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