Brand Identity · Heritage

MB Heritage

Brand identity and visual system for a heritage-driven lifestyle brand.

Services

Brand Strategy
Content Direction
Influencer Seeding
Social Media Management
Campaign Planning

Problem

MB Heritage makes French heritage backgammon boards for a category that had no modern luxury equivalent — no Hermès or Polène for the game table. When the brand set its sights on the U.S., there was no American presence to build on and no established playbook to borrow from.

Solution

We built the U.S. launch from the ground up, starting with imagery the brand didn't yet have.

Our own shoot, first

Rather than wait on assets, we produced the brand's first American content directly from an in-house photo and video shoot.

Boards in the right hands

A seeding program placed boards with young professionals and tastemakers across New York, Los Angeles, San Francisco and Miami — in exchange for content, ahead of the first U.S. pre-order window.

Two languages, one voice

Ongoing social management and community response in both English and French, so the heritage never got lost in translation.

The Scope

MB Heritage builds French heritage backgammon boards for a market that didn't have a modern equivalent to Hermès or Polène for the game table. When the brand set its sights on the U.S., OMS built the launch from the ground up.

We ran the brand's first American content push directly from an in-house photo shoot, then translated it into a seeding program — placing boards with young professionals and tastemakers across New York, Los Angeles, San Francisco, and Miami in exchange for content, ahead of the brand's first U.S. pre-order window.

Content direction from OMS's own photo and video shoots
Influencer seeding and outreach across four U.S. cities
Ongoing social management and community response, in English and French
Holiday campaign planning tied to launch inventory drops