Hospitality · Brand System

Lira House

Full brand system and launch strategy for a Beirut-inspired eatery in Miami.

Services

Organic Social Management
Content Production
Micro-Influencer Marketing
Paid Media
Brand System

Problem

Lira House had to make Miami feel Beirut's warmth from the very first post. The risk in that category is blurring into generic Mediterranean — beautiful plates, no point of view, nothing that says where this food actually comes from.

Solution

We built the brand's organic and paid presence around cultural authenticity, then kept refining it as the restaurant grew into its own identity.

A library, built monthly

Monthly content shoots feed a growing bank across Reels and TikTok, organized by shoot type so the right asset is always reachable.

Creators who actually eat there

A micro-influencer program built around Lira's female-majority following, recruiting creators in exchange for the dining experience rather than flat fees.

Paid that drives covers

Meta campaigns built around seasonal menus, walk-in traffic and delivery — measured on reservations, not impressions.

The Scope

Lira House needed Miami to feel Beirut's warmth from the first post. OMS built the brand's organic and paid presence around that cultural authenticity, then kept refining it as the restaurant grew into its identity.

Monthly content shoots feed a growing content bank across Reels and TikTok, a micro-influencer program built around Lira's female-majority following recruits creators in exchange for the dining experience, and paid media drives reservations and delivery.

Monthly content shoots and a photo library organized by shoot type
Organic social management across Instagram and TikTok, three posts a week plus stories
Micro-influencer recruitment focused on Lira's core 35–50 female audience
Meta ad campaigns built around seasonal menus and walk-in traffic