Fine Dining · Guest Experience

Kissaki

Omakase dining content and guest experience storytelling for an elevated sushi concept.

Services

Content Production
Influencer Marketing
Guest Experience Storytelling
Social Media Management

Problem

Omakase is a ritual — precise, a little theatrical, worth the wait. The content didn't read that way. It looked like any other restaurant feed: good plates, no ceremony. With rooms in both Miami and New York, the brand also risked drifting into two separate identities.

Solution

We built guest-experience content that treated the counter as the story, not the backdrop.

Shoot the ritual, not the plate

Multi-location production across Kissaki's rooms, with content language shaped around the sequence and pace of the counter.

Creators who belong at the counter

A curated list of Miami and New York food and lifestyle creators built specifically for fine-dining audiences — not general lifestyle reach.

A calendar tied to the menu

Content planned against seasonal menus and limited-seat events rather than a generic posting cadence.

Results

32%Increase in omakase upsells, without discounting
Sold outLimited-seat events including the Tuna Cutting Dinner
2 citiesOne guest-experience voice across Miami and New York

The Scope

Kissaki asked us to make an omakase counter feel the way it eats — precise, a little theatrical, worth the wait. OMS built out guest-experience content across the brand's Miami and New York rooms.

We ran multi-location shoots, built a curated list of Miami and NYC food and lifestyle creators to seed the room, and shaped the content language around the ritual of the counter rather than just the plate.

On-site content production across multiple Kissaki locations
Creator and influencer outreach built specifically for fine-dining audiences
Guest-experience storytelling for social and owned channels
Ongoing content calendar tied to seasonal menus and events