Lifestyle

Chlew Miami

Lifestyle brand storytelling and content direction.

Services

Brand Voice
Content Direction
Social Media Management
Community Management

Problem

Chlew brought a French deli concept to Miami. The voice had to be playful enough to land locally without throwing away the craft behind the sandwiches — precious reads wrong here, but so does careless.

Solution

We built the brand's local presence from the ground up, around its pink-and-black identity and community-first personality.

iPhone-native, on purpose

A content system designed for real-time posting three to four times weekly. Polished enough to hold the brand, fast enough to feel like the counter.

People before product

Staff features and build-your-own-sandwich moments — the things that turn a counter into a neighborhood spot.

Local engagement, daily

Community management aimed squarely at Miami, not a generic follower base.

The Scope

Chlew brought a French deli concept to Miami and needed a voice that was playful without losing the craft behind the sandwiches. OMS built the brand's local presence from the ground up.

We developed the content system around Chlew's pink-and-black identity and community-first personality — staff features, build-your-own-sandwich moments, and the kind of local engagement that turns a counter into a neighborhood spot.

Brand voice and content direction — witty, community-oriented, never precious
iPhone-native content system built for real-time posting, three to four times weekly
Daily community management and local Miami engagement
Ongoing creative aligned to the brand's “La vie en rosette” identity