For founders who need a second set of eyes on the brand — not another vendor executing tasks.
Founder-led hospitality, wellness, or design-forward businesses with some in-house capacity — an owner posting content, a small team, a freelancer — but no strategic point of view steering the decisions. The retainer for the business that's doing things, just not sure they're the right things.
A 60-minute working session with the OMS strategy team — reviewing what's working, what isn't, and what the brand needs to move toward next. Not a status update call. A direction-setting one.
Following each session: a short, sharp memo capturing the call's decisions — priorities, positioning notes, content direction, what to stop doing. Something to hand to whoever's executing.
Onboarding month only — a one-time teardown of current positioning, visual identity, and content: the foundation the monthly sessions build on.
Email access to the OMS strategy team for quick questions between sessions — "should we do this partnership," "does this campaign idea fit our brand." Response within 2 business days. Not a hotline — a sounding board.
Every third month, the standard session is replaced with a longer strategic review — competitive landscape, trend positioning, and a direction check against the last 90 days. Led by Leehe.
No content creation. No posting or scheduling. No ad management. No shoot production. This is direction, not execution — and that's the point. Clients needing production support are moved to a full OMS retainer, where this advisory rolls in as the strategic layer underneath it.
Deliberately built as a front door. It proves out the strategic relationship at low commitment, then becomes the brand-direction layer sitting on top of a full content and growth retainer once the client is ready to build.